Customer, Retail & Ecommerce

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Explore fashion retail and ecommerce solutions across personalisation, sizing, merchandising, acquisition, loyalty, B2B commerce, allocation and returns.

Customer experience improves when decisions are easier to make.

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Improve conversion, customer confidence and profitable digital growth.

How can fashion businesses improve customer confidence while reducing friction across the buying journey? Better customer data, personalisation and decision-support tools can help shoppers find the right products at the right time with greater confidence, while helping retailers improve conversion, reduce avoidable returns, limit overstock and terminal stock, and protect margin. Customer, retail and ecommerce solutions span online and physical stores, merchandising, allocation, customer acquisition, personalisation, sizing and fit, loyalty, B2B commerce and returns. They can help businesses make the customer journey easier while giving commercial teams better information about demand, behaviour and performance. The objective is a better customer experience that supports conversion, retention, lower return costs, better sell through results and more profitable growth.

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Customer experience improves when decisions are easier to make.

Customer experience improves when decisions are easier to make.

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In Practice

Golden Goose Boosts Conversion 3.9x with AI Sizing

The challenge

Golden Goose wanted to improve online sizing across apparel and footwear without compromising its premium customer experience. Fit-related uncertainty could affect both conversion and returns, while any new ecommerce experience also needed to meet global privacy, cookie and accessibility requirements including GDPR, PIPL and WCAG 2.2 AA.

The solution

An AI-powered sizing solution was integrated directly into the Golden Goose ecommerce journey, giving customers personalised size recommendations on product pages. The experience was designed to sit naturally within the brand’s existing digital environment while supporting apparel and footwear. Performance was measured by comparing conversion and return behaviour between shoppers using sizing recommendations and those who did not.

Practical value

Shoppers using the sizing recommendations delivered a 3.9x increase in conversion, while recommended purchases recorded a 21% reduction in returns.

The case study also reports a 5x ROI, demonstrating that better sizing can create value on both sides of the ecommerce equation by supporting additional revenue while reducing the cost associated with avoidable returns.

The implementation also showed that customer-facing technology can support performance without compromising brand experience, accessibility or privacy requirements.

The broader lesson is that reducing purchase uncertainty can improve both customer confidence and commercial performance.

fashion ecommerce technology | AI sizing | fashion returns reduction | ecommerce personalisation | fashion conversion optimisation

Can better online sizing increase fashion ecommerce conversion and reduce returns?

Explore retail and ecommerce solutions that can help improve conversion, personalise customer journeys, reduce returns and strengthen customer value on the Future Fashion Assembly Innovation Platform.

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