“Fashion’s next frontier isn’t just about better products, but better systems.”

"We help consumer brands, retailers and marketplaces address overproduction and waste of unsold goods... Our mission aims to minimise overproduction, reduce the industry’s carbon footprint, and enhance business performance."

"Innovation and Sustainability are the core pillars of everything we do at Birl... It’s exciting to be part of a community that shares our ambition to reimagine the future of fashion, not just talk about it."

"There’s so much noise around fast growth. But scaling quickly often comes with hidden costs... slower, more deliberate growth makes your business far more resilient."

"One of the biggest opportunities lies in tackling the industry's overproduction problem head-on... It's a massive environmental issue, and technology can play a key role in solving it."

Our new identity marks the beginning of that shift - the first visible step in a much bigger journey. There’s more to come, and soon.

"AI cannot help with making a garment at our level. You still need human interaction. A skilled and passionate labour force to make the garment is the most critical resource - it's not accessible to AI."

In the bustling heart of Germany's tech scene, a quiet revolution is unfolding that promises to transform the very fabric of the fashion industry.

“I recognise that I am a shopaholic…There’s also the realisation that overconsumption has real consequences”.