Executive Summary

Heritage and innovation aren’t opposites - they’re interdependent. This Toolkit captures the key insights from Future Fashion Assembly’s Inside Brands, Scaling Innovation session with Curry & Paxton CEO, Peter Lynes, showing how brands adopt innovation that strengthens authenticity, reduces risk, and drives ROI.

From audience-fit to integration ease, it outlines how technology succeeds when it enhances brand value, not complexity. It includes a real case study on building a 3D content pipeline, audience Q&A highlights, and practical takeaways for innovators and brand leaders alike.

What’s Inside:

• Design-for-adoption framework: from features to fit and lightweight pilots

• Case study: 3D commerce integration reducing cost and cycle time

• Measurable impact metrics across three key business pillars

• Practical takeaways to help innovators build credibility and momentum with brands

• Access pathway to Future Fashion Assembly’s Digital Innovation Showroom