Executive Summary

Fashion’s next era isn’t about disruption, it’s about relevance. In this 40-minute conversation, Curry & Paxton CEO, Peter Lynes, joined Future Fashion Assembly Founder, Sofia Strazzanti, to share how heritage brands balance craftsmanship with technology adoption. He revealed why innovators win when they lead with audience understanding, remove barriers to testing, and show believable commercial outcomes.

The discussion explored how digital product passports, 3D visualisation, and AI tools can enhance authenticity rather than dilute it, and how technology should always strengthen, not distance, the customer relationship.

Leave with practical signals for de-risking pilots, proving value fast, and earning long-term trust from established brands.

What You'll Hear:

• Key insights from Peter Lynes on brand readiness, trust, and timing

• A real case study on scaling 3D and VTO adoption inside a heritage brand

• Actionable steps for innovators to increase visibility and credibility

• Audience Q&A on digital product passports and the future online selling

• Guidance for building brand relationships that accelerate adoption